About Us
About Us
FALSE is more than a streetwear label - it's a visual dialogue. Born in India, where culture runs deep and contradictions inspire creativity, each piece in our collection tells a story. A story stitched with intention, layered with emotion, and designed from the artist's perspective.
Founded by Kanika Gusain, who also serves as our Creative Director, FALSE is a canvas where fashion becomes storytelling raw, honest, and unapologetically bold.
At FALSE, fashion isn't static it evolves. Like thoughts. Like truth. Like art.
The name FALSE itself is a paradox - a reflection of how we often uncover truth through contradiction. In a world full of curated identities and filtered realities, FALSE dares to question what's real. Our pieces challenge perception, revealing deeper narratives beneath the surface. The name FALSE holds meaning. It speaks to the duality of truth and illusion - how, in a world full of noise, real stories often hide in the unexpected. Through contradiction, we find clarity. Through design, we speak.
This isn't just clothing. It's commentary
Our Mission
Our mission is simple: to create high-quality, eye-catching graphic tees that make a statement. Each of our designs is crafted by a talented team of artists who are inspired by everything from street art to pop culture. We pride ourselves on our attention to detail, ensuring that every t-shirt we produce is not only stylish but also comfortable and durable.
We are committed to sustainability and ethical practices
We are committed to sustainability and ethical practices. All our t-shirts are made from eco-friendly materials and printed using environmentally safe inks. We work closely with our suppliers to ensure fair wages and safe working conditions for everyone involved in bringing our products to life.
Join us on our mission to spread creativity and individuality, one t-shirt at a time. Whether you're looking to make a bold statement or just want a unique addition to your wardrobe, False has something for everyone. Thank you for being a part of our story.
